Since 2010, Instagram has proved itself to be mirror growing social media platform around! Provides a user base of around 300 million and which isn’t set to rise further. So why is this seemingly simple app growing so quickly? Well it all comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it should be. Instagram now has more sway over all its users who will present been using snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation for example is the cause Instagram’s sudden growing.
What’s all the fuss about?
Instagram is the very best app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is commonly employed daily, this provides a loyal and highly active member.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to advertise on social media. With high usage, there will clearly be increased interest in advertising on your app. However, competition always be ripe and businesses can have to find creative strategies to out compete their rivals in the visual associated with social movie.
How can you use it for Marketing?
Of course, if you wish to of one’s to advertise your company or even a product, your decide one must consider how. This really is a visual platform thus products tend to be in general to be able to market that services. But services are not impossible market on the app, finding exciting ways to bring to life your service will catch the eye of the Instagram user.
Hashtags are often used on buy instagram likes and also in on trends or starting your own is a sure technique engage an audience, in the similar strategy to Twitter. However, one end up being careful to accommodate the hashtag to the visual content you provide, so is not as simple as conserve money that make use technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for one mobile data, hungry market. Only new and fresh content will attract care.
Finally, Instagram stories would be a great method personally build relationships your audience, lasting only 24 a lot. Stories should be which keep buyers updated daily on your business and reveal behind the scenes content to take the user feel as if they are part within the company.
Instagram could be used to push almost anything, with a creative mind as well as committed team, you can establish quite the thrill around your brand!
With a young, educated audience using the app with their mobiles daily, one are only able to predict sustained growth and loyalty looking at the users. There will be increasing opportunity utilize this app for business purposes along with the advice just for this writer should be to get all the while its hot! It will only develop so go deep into the market place before it gets considerably crowded.